The reason is very logical. Something that directly increases profitability of your business. Most people surf on search engines to search for their products. Search engine ranking which is an essential part of SEO bring your website to the top in search, which means more customers going through your website that leads to more dealings & great profit.
So basically the search engine spider loves content. Now if the content is optimized keeping types of searches of your business kind in mind & using all appropriate keywords, then there will be more opportunity of your website being ranked amongst the top.
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