On page optimization

On page Optimization refers to coding on your page, or the content & the structure of your website.

It involves effective keywords and non-redundant text created using the keywords.

Some points to keep in mind while doing on-site optimization:

1. Each page should be targeted with 2-4 keywords directly connected to your contents. you can also split the contents on another page if you find the need to add more keywords to the page.
2. It is very important to have keywords in the URL(Uniform Resource Locator) seperated by hyphens (-) as it will enhance your website's visibility on search engines.

Why should my company need SEO?

The reason is very logical. Something that directly increases profitability of your business. Most people surf on search engines to search for their products. Search engine ranking which is an essential part of SEO bring your website to the top in search, which means more customers going through your website that leads to more dealings & great profit.
So basically the search engine spider loves content. Now if the content is optimized keeping types of searches of your business kind in mind & using all appropriate keywords, then there will be more opportunity of your website being ranked amongst the top.

What is Seo?

SEO stands for Search Engine Optimization.
Now, optimization itself mean to make something at its best in order to be most effective. So, SEO means optimizing the websites so that they rank on top among search engines like Google, Yahoo, Bing and many more.