what is web spam???

I've just started my career few months back as an SMO (Social Media Optimization) and now have become addicted to writing blogs and latests news.
I thought that I have learned a lot in these months till my boss asked about web spams and its types.
Oh.. I could'nt answer very clearly.
But now I can understand that web spams are the ways to manipulate the relevance of the page with the purpose of being indexed by the search engines inappropriately using Black hat techniques.
There are numerous types that I wud like to discuss with you so that you become very clear about it.

On-Page & Off-Page optimization

SITE ENGINE OPTIMIZATION

Site engine optimization (SEO) is highly an effective tool for marketing and has almost become indispensible for every website now-a-days. Seo works around the clock and increase the web traffic to the website.

Now, Seo though appearing to be just a single term but covers a wide range of services like directory submissions, pay-per-click, search engine submissions, blog commenting services, keyword research ,market analysis and a lot more.

Basically ,Seo is based on two types of optimization:
On-Page Optimization & Off-Page Optimization.

Reasons to out a press release.

Seo is an effective step taken by online companies to improve their status on SERP( Search Engine Result Page).
Many trends come and go but the most effective and evergreen process to popularize your website and draw clients is press release. Press release can be used to announce information to the public or media or can be your clients and even to your competitors about your latest achievements or activities.
Know 55 reasons to use press release

On page optimization

On page Optimization refers to coding on your page, or the content & the structure of your website.

It involves effective keywords and non-redundant text created using the keywords.

Some points to keep in mind while doing on-site optimization:

1. Each page should be targeted with 2-4 keywords directly connected to your contents. you can also split the contents on another page if you find the need to add more keywords to the page.
2. It is very important to have keywords in the URL(Uniform Resource Locator) seperated by hyphens (-) as it will enhance your website's visibility on search engines.

Why should my company need SEO?

The reason is very logical. Something that directly increases profitability of your business. Most people surf on search engines to search for their products. Search engine ranking which is an essential part of SEO bring your website to the top in search, which means more customers going through your website that leads to more dealings & great profit.
So basically the search engine spider loves content. Now if the content is optimized keeping types of searches of your business kind in mind & using all appropriate keywords, then there will be more opportunity of your website being ranked amongst the top.

What is Seo?

SEO stands for Search Engine Optimization.
Now, optimization itself mean to make something at its best in order to be most effective. So, SEO means optimizing the websites so that they rank on top among search engines like Google, Yahoo, Bing and many more.